Digital Technologies In Museum Services: Innovation In A Pandemic
Table 3:
| Country |
% of total traffic |
| Louvre |
Prado |
British Museum |
The Museum of Modern Art |
Hermitage |
Tretyakov Gallery |
| Direct search |
34.1 |
26.0 |
30.5 |
26.1 |
37.6 |
21.9 |
| E-mail |
1.4 |
1.0 |
1.0 |
1.3 |
2.6 |
6.5 |
| Organic search |
36.4 |
55.3 |
48.8 |
56.5 |
32.8 |
52.1 |
| Paid search |
- |
3.4 |
2.0 |
3.8 |
1.1 |
- |
| Referrals |
23.2 |
10.3 |
11.3 |
7.3 |
14.8 |
13.6 |
| Social networks |
4.9 |
4.0 |
6.3 |
4.8 |
11.1 |
5.9 |
| Display ads |
- |
- |
0.1 |
0.2 |
- |
- |
| Total |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
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