| Environmental Factors |
Factors Determining Product Demand |
Consumer Choice Factors |
Supply Factors |
Alternative Manufacturing Opportunities |
| the influence of the state |
the level of buyer’s savings on the purchase of the product |
the possibility of replacing the manufacturer’s product with a competitor’s product |
the ratio of the volumes of the product, which is supposed to be brought to the market by the manufacturer and other suppliers |
the volume of products produced on the additional production line in relation to the main activity |
| stakeholder influence |
product quality characteristics, for example, accessibility, brand reputation |
structure of prospective consumers needs |
costs of production and circulation when selling the product on the market |
other factors |
| promoting channels for a product |
solvent customer demand for a particular product |
possibility of comparing producer and competitor products |
cost of production factors and human resources, which are necessary for the product release |
|
| general state of the country's economy |
useful properties of the product (product's ability to satisfy needs) |
comparison of markets for similar products, for example, markets for printed and electronic books |
various taxes, duties, excise stamps and other payments deducted to state funds |
|
| Source: developed by authors based on (Curlo, 1999; Pfouts, 1961; Piryazev, 2005) |
