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Analysis Of The Cruise Industry In Primorsky Krai

Table 3:

STRENGTHS U=221S1: seaport in the center of Vladivostok – Z=10 P=1 V=10S2: Aquarium- Z=3 P=7 V=21S3: beach and nature – Z=9 P=2 V=18S4: excellent national cuisine – Z=8 P=3 V=24S5: great hospitality – Z=7 P=4 V=28S6: international airport and railway station – Z=6 P=5 V=30S7: theaters – Z=5 P=6 V=30S8: excursions – Z=4 P=8 V=32S9: souvenirs – Z=2 P=9 V=18S10: taxi – Z=1 P=10 V=10 WEAKNESSES U=136W1: weather, fog – Z=7 P=4 V=28W2: few percent of English speakers – Z=6 P=5 V=30W3: waterside ecology – Z=3 P=8 V=24W4: little information in English – Z=9 P=2 V=18W5: a few available places – Z=4 P=9 V=36
OPPORTUNITIES U=134O1: issue the program and guide in English – Z=10 P=1 V=10O2: to attract English-speaking assistants – Z=7 P=4 V=28O3: to expand the excursion program – Z=6 P=7 V=42O4: combine the arrival of the liner and entertainment events – Z=8 P=3 V=24O5: culture and customs of peoples – Z=5 P=6 V=30 THREATS U=89T1: insufficient branding of the region – Z=5 P=2 V=10T2: no guest engagement strategy – Z=4 P=5 V=20T3: seasonality – Z=9 P=1 V=9T4: competitors – Z=8 P=4 V=32T5: improvement of the city infrastructure – Z=6 P=3 V=18
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