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Effect Of Marketing And Handling Student Complaints Onstudent Satisfaction And Loyalty

Table 3:

Hypothesis Std. Beta Std. Error TStats Decision R2 f2
H1: Relationship marketing -> Student satisfaction .431 .063 6.823** Supported .720 .018
H2: Handling student complaints -> Student satisfaction .467 .065 7.243** Supported .120
H3: Relationship marketing -> Student loyalty .129 .066 1.969* Supported .718 .257
H4: Handling student complaints -> Student loyalty .338 .080 4.204** Supported .302
H5: Student satisfaction -> Student loyalty .437 .078 5.593** Supported .190
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