Effect Of Marketing And Handling Student Complaints Onstudent Satisfaction And Loyalty
Table 3:
Hypothesis | Std. Beta | Std. Error | TStats | Decision | R2 | f2 |
H1: Relationship marketing -> Student satisfaction | .431 | .063 | 6.823** | Supported | .720 | .018 |
H2: Handling student complaints -> Student satisfaction | .467 | .065 | 7.243** | Supported | .120 | |
H3: Relationship marketing -> Student loyalty | .129 | .066 | 1.969* | Supported | .718 | .257 |
H4: Handling student complaints -> Student loyalty | .338 | .080 | 4.204** | Supported | .302 | |
H5: Student satisfaction -> Student loyalty | .437 | .078 | 5.593** | Supported | .190 |