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Financial Literacy Among Gen Y In Malaysia

Table 2:

No. Medium of Financial Information Freq. %
1. Social media 325 65.0
2. Official website 259 51.8
3. Word of mouth (friends, relatives, colleagues, family, etc.) 245 49.0
4. Email 234 46.8
5. Advertisement (TV and radio) 199 39.8
6. Printed media (newspaper, magazine, brochures) 198 39.6
7. Events and experiences 135 27.0
8. Direct selling (calls, financial consultants) 108 21.6
9. Public relation (press conference, event sponsorship) 106 21.2
10. Short message service (SMS) 101 20.2
11. Billboard 66 13.2
12. Instant Messenger 51 10.2
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