No. |
Medium of Financial Information |
Freq. |
% |
1. |
Social media |
325 |
65.0 |
2. |
Official website |
259 |
51.8 |
3. |
Word of mouth (friends, relatives, colleagues, family, etc.) |
245 |
49.0 |
4. |
Email |
234 |
46.8 |
5. |
Advertisement (TV and radio) |
199 |
39.8 |
6. |
Printed media (newspaper, magazine, brochures) |
198 |
39.6 |
7. |
Events and experiences |
135 |
27.0 |
8. |
Direct selling (calls, financial consultants) |
108 |
21.6 |
9. |
Public relation (press conference, event sponsorship) |
106 |
21.2 |
10. |
Short message service (SMS) |
101 |
20.2 |
11. |
Billboard |
66 |
13.2 |
12. |
Instant Messenger |
51 |
10.2 |