The Role Of Consumers Participation Behavior To Smes Brand Equity
Table 3:
| Hypotheses | Std Beta | Std Error | t-value | p value | f2 | Results | |
| H1 | Information Seeking – Brand Equity | 0.213 | 0.045 | 4.724 | 0.000 | 0.047 | Supported |
| H2 | Information Sharing – Brand Equity | 0.071 | 0.062 | 1.134 | 0.129 | 0.003 | Not Supported |
| H3 | Responsible Behavior– Brand Equity | 0.323 | 0.059 | 5.428 | 0.000 | 0.068 | Supported |
| H4 | Personal Interaction – Brand Equity | 0.179 | 0.053 | 3.383 | 0.000 | 0.031 | Supported |