| Mapping elements |
«Brown economy» |
«Green economy» |
| Basic features |
The environmental pollution, large-scale changes in the surrounding landscape, emissions, the stratification of the society and the significant differentiation of the population in the standard of life |
Conscious management of economic activity, involving the minimization of anthropogenic impacts on the environment; accounting the environmental efficiency in the projects |
| Prevailing approach to pricing |
The emphasis is on reducing the cost and final price, including by reducing the quality of products. Competitiveness is achieved by any means, including through real infringement of the interests of the consumer in terms of quality features of products |
The winner is the one who complies with existing environmental standards and even exceeds them. Such participants of economic processes have preferences and privileges that allows them to be competitive, including in questions of pricing |
| The Tax legislation |
Enterprises are forced to make various surcharges, which reduces the efficiency of the profit generation process |
Changing the tax system for enterprises charged with paying taxes for emissions and pollution |
| Investment policy |
Investments are actively involved in infrastructure projects related to the extraction of raw materials and energy |
Investments are involved into the formation of the "smart" socially oriented infrastructure that allows to save resources without reducing the standard of life |
| State activity |
There is not enough experience in the financing of "green" initiatives, which determines the complexity with the allocation and use of funds for these cost items |
Regular Support of "green" innovations in technological and product aspects |
| The Social sphere |
Massive urbanization, the problem of overpopulation is aggravated, which causes the pollution and deterioration of the standard of life of the population |
Planning, along with the economic effect, social and environmental goals can improve the conditions of existence of society |
| Marketing initiatives |
Aimed at the uncontrolled intensification of consumption and the urge to spend more and purchase |
Aimed at the rational consumption, providing a high standard of life, taking into account the interests of the society |
