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Using Consumer Psychology By Building Effective Communication

Table 1:

Criteria / psycho types Visual Audio Kinesthetic Digital
1 2 3 4 5
Interior; 28 0 6 2
Outlook of the staff; 17 1 5 0
Cleanliness; 29 1 20 3
Product appearance; 17 2 7 1
Competent staff speech; 9 3 1 3
Informed staff about the product / service / goods 16 3 12 6
Tact of the staff; 19 1 4 5
Comfort; 30 2 9 1
It’s important to touch or hold in your hands the product that you are going to buy; 1 2 10 2
Logicality (certain actions that you understand); 2 0 0 6
It is important that staff explain the structure of actions that will occur at the time of receiving the service; 5 0 1 10
Information availability; 7 3 3 6
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