| Criteria / psycho types |  
   Visual |  
   Audio |  
   Kinesthetic |  
   Digital |  
  
 
   
   | 1 |  
   2 |  
   3 |  
   4 |  
   5 |  
  
 
   
   | Interior; |  
   28 |  
   0 |  
   6 |  
   2 |  
  
 
   
   | Outlook of the staff; |  
   17 |  
   1 |  
   5 |  
   0 |  
  
 
   
   | Cleanliness; |  
   29 |  
   1 |  
   20 |  
   3 |  
  
 
   
   | Product appearance; |  
   17 |  
   2 |  
   7 |  
   1 |  
  
 
   
   | Competent staff speech; |  
   9 |  
   3 |  
   1 |  
   3 |  
  
 
   
   | Informed staff about the product / service / goods |  
   16 |  
   3 |  
   12 |  
   6 |  
  
 
   
   | Tact of the staff; |  
   19 |  
   1 |  
   4 |  
   5 |  
  
 
   
   | Comfort; |  
   30 |  
   2 |  
   9 |  
   1 |  
  
 
   
   | It’s important to touch or hold in your hands the product that you are going to buy; |  
   1 |  
   2 |  
   10 |  
   2 |  
  
 
   
   | Logicality (certain actions that you understand); |  
   2 |  
   0 |  
   0 |  
   6 |  
  
 
   
   | It is important that staff explain the structure of actions that will occur at the time of receiving the service; |  
   5 |  
   0 |  
   1 |  
   10 |  
  
 
   
   | Information availability; |  
   7 |  
   3 |  
   3 |  
   6 |