| Russian Internet entrepreneur in 2010-2014 |
Russian Internet entrepreneur in 2015-2020 |
| Small and medium-sized firms in the Russian e-commerce market are highly specialized. As a rule, online stores do not contain more than 10 categories of goods. |
SME entities develop their own trading sites by saturating the product range and establishing a product delivery system, and actively using electronic payment systems. |
| Convenience of using official websites of companies does not always meet the requirements and expectations of consumers. |
Official web pages of companies are improved and simplified due to experience and development of Internet technologies. |
| Advertising for online stores and web pages is virtually non-existent in the traditional media environment. |
Online store addresses appear on television, radio and in periodical newspapers. |
| Social media is hardly used by entrepreneurs as a tool to attract target audiences and promote products. During this period, the audience of Internet users in Russia is gaining high growth rates, but social networks - as a way of selling and promoting - are not considered by business figures. |
Social (and later streaming) networks are becoming a mandatory element of marketing and marketing policies of small and medium-sized firms. Almost every entrepreneur has several official web pages on various social platforms to develop his own business. |
| The knowledge of entrepreneurs about e-commerce is insufficient. Poor business plans bring big losses to Internet entrepreneurs and investors. Only some SME entities can justify the commercial prospects of their own project (Problems and prospects of electronic commerce development in Russia, 2020). |
Demand in educational services has contributed to the establishment of business schools and business incubators, in which entrepreneurs have taken and are currently actively involved. Innovative educational programs and experience of advanced countries allowed SME entities to create competent web projects with a clear structure and management system. |
| Poor service of online stores and, in particular, failure of the logistics system of the online firm. Most web entrepreneurs are unable to provide quality delivery services. The product range presented on official websites for consumers does not always correspond to reality. Payment and product insurance is not actually used. |
Most entrepreneurs define an effective approach in the development of Internet business in multi-channel marketing and quality logistics system. Promoted but not relevant web stores are no longer able to compete with sites with advanced logistics and management. The emergence of product and payment insurance opportunities has significantly increased the level of confidence of business figures and consumers in e-commerce. |
