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Features Of Value Approach Implementation In Digital Economy Projects

Table 1:

Value creation stage Stage content Actor 1 - Car sharing company Actor 2 - client
1 Value identification Personal interaction goals Attracting many customers to the system for stable service operation Getting the benefits of using a personal car without the cost of owning it
2 Value creation Promotion of value propositions Comfort, ease of registration and low cost of hours of use, personal offers in the future Increasing the value of the service due to the fact of its use, feedback and communication of benefits in future social contacts
Checking the strength of the offer by the resource Requirement to indicate payment card number during registration Studying reviews of other customers and car quality
3 Value delivery Value acquisition and further interactions Payment for using and increasing the service value for other participants and regular customers The benefits of a comfortable trip and the opportunity to use the service in the future on personalized conditions
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