Value creation stage |
Stage content |
Actor 1 - Car sharing company |
Actor 2 - client |
1 Value identification |
Personal interaction goals |
Attracting many customers to the system for stable service operation |
Getting the benefits of using a personal car without the cost of owning it |
2 Value creation |
Promotion of value propositions |
Comfort, ease of registration and low cost of hours of use, personal offers in the future |
Increasing the value of the service due to the fact of its use, feedback and communication of benefits in future social contacts |
Checking the strength of the offer by the resource |
Requirement to indicate payment card number during registration |
Studying reviews of other customers and car quality |
3 Value delivery |
Value acquisition and further interactions |
Payment for using and increasing the service value for other participants and regular customers |
The benefits of a comfortable trip and the opportunity to use the service in the future on personalized conditions |