Objective situation /Current situation |
Strategic options / Prospects |
Shipment market = Market of tanker controllers |
Delivery market = Market of cargo owners |
Balance of convenience |
Managed stock is less than 60% of the total involved in delivery. Third-party private controllers dictate their terms to a cargo owner. |
Managed stock is more than 60% of the total involved in delivery. Cargo owners run the production and financial situation, plan on expenses, and influence the pricing policy. |
Consequence |
Short-term prospects:The growth of cargo owner’s delivery costs and the final price of products. The lack of short-term and long-term planning of delivery costs. |
Short-term prospects:Traffic load reducing in the product cost. The possibility of short-term and long-term planning of delivery costs. |
Long-term prospects:Decrease in demand for the company's products and weakening of the company's position in the sales market. |
Long-term prospects:Increasing demand for the company's products and strengthening the company's competitive advantages in the sales market. |