| - coordination of charity with commercial plans of the company;- effective corporate planning of charity (allocation of priorities, evaluation criteria). Connection with the strategy of the company;- charity falls under the definition of social investments;- obtaining reputational advantage, increase in image;- corporate charity is one of the ways of expressing the social position of the company;- cooperation with public authorities in many countries is obligatory. |
- misunderstanding or denial of potential benefits from social activity;- usually, support of single actions, special motives of charity;- the noncommercial sector exists at the expense of its own funds and charity foundations;- misunderstanding of the importance of charity for business reputation, its connection with corporate social responsibility;- the companies begin to think of their reputation, social responsibility to achieve the business objectives (for example, the IPO);- lack of support from the state (lack of favorable tax regime for philanthropists). |
