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Influence Of Advertising Incentives On Consumers In The Digital Environment (Russian Experience)

Table 2:

The most important factors Additional factors
PricePayment methodsAbility to compare prices with offline storesProduct reviewsDiscounts and special offersDelivery timeDetailed product descriptionAvailability of product photosSeller reviewsDelivery availabilityFree shippingPre-purchase serviceEasily navigation of the website/mobile application Limited quantity of good/serviceThe offer is limited in timeInsuranceWebsite/mobile application designStore position in the search engineWebsite optimization for mobile devicesAcceptable terms and conditionsAcceptable delivery termsWebsite activityActivity of the company in social networksNumber of subscribers in social networksCompany's country of origin
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