The study of innovative potential is a necessary element in assessing the innovative development of an industrial enterprise. Currently, there are various methods for solving this problem, but they do not provide a comprehensive account of all factors, this is due to:- the imperfection of existing methods for evaluating innovation based on traditional economic approaches; - the need to assess the impact of the innovation process on various areas of enterprise functioning. At the moment, the assessment of innovative development completely repeats the analysis of the effectiveness of investment projects, which in our opinion, does not fully reflect the capabilities of the enterprise. The paper proposes methodological provisions for the integrated assessment of the innovative potential of an industrial enterprise, which were tested on the example of oil and gas industry enterprises. The results are:- identified areas that need to be considered when assessing the innovative potential of individual industries and enterprises; - methodological provisions for assessing the innovative potential of the identified areas for specific enterprises are proposed; - the levels of innovative potential of a number of enterprises in the industry are determined, which are compared with the calculated level of industry innovation potential, and on the basis of this, the minimum acceptable level of the integral indicator for assessing the innovative development of enterprises in a certain industry.
Keywords: Innovationinnovative potential of an industrial enterprisesystem assessmentsynergistic approachintegrated assessment
Translated from Latin «Innovation» means «movement in the direction», from English – «innovation», «novation», «novelty». The concept of «innovation» is widely used to characterize such terms as: «innovation activity», «innovation process», «innovation solution» and the like. The specific content of innovation is constituted by changes consisting in (Eliseeva, 2017): development and implementation of the latest technologies and equipment; the use of new materials; improving the organization of production of products with new properties; the emergence of new markets.
The innovation process includes the stages of creating, mastering and disseminating innovations. As a result, superiority over competitors is achieved, and innovations recognized as unique in a certain area are formed. Important components of innovation are the availability of scientific and technological novelty and further production implementation. The commercial applicability of innovation is recognized as a potential property, the achievement of which requires some effort. Therefore, innovation should be considered a consequence of the implementation of the innovation process, which has three inherent, important properties: scientific and technological novelty; manufacturing applicability; commercial feasibility.
Innovation as a commercial necessity, reflecting the needs of the market, forms the financial aspect of this phenomenon. Important attention is paid to (Kostygova, 2017; Blaginin, Plisetskiy, Shedko, Cobersi, & Vasilieva, 2017):
- materialization of innovations in such forms as inventions, development of new more advanced products, technological and organizational methods of production and labor;
- commercialization of innovations, allowing them to turn into sources of income.
- as a process for the implementation of scientific, technical, research, production potential of innovation;
- as the implementation of the stages of the innovation life cycle, including the processes of creating, developing and using innovations.
The innovation process can be represented in the form of series-parallel events of the creation and implementation of innovative ideas. It is necessary to consider the continuity of this process, so we should talk about innovative development. The possibilities of such development are determined by the innovative potential that an economic entity possesses, it is characterized by a combination of means ensuring its innovative development.
Today, there are many different approaches to assessing the potential of innovative development. It should be noted the widespread use of resource, costly, resource-costly, as well as multi-parameter approaches.
Intensive innovative transformations require the development of new criteria for assessing innovative potential and the creation of methodological tools for assessing the level of innovative development of individual industries and enterprises. This problem is relevant in connection with:
- the imperfection of existing methods for evaluating innovation based on traditional economic approaches;
- the need to assess the impact of the innovation process on various areas of enterprise functioning.
Currently, there are two main trends in the development of methods for assessing innovation. The first is related to the formation of integral indicators. The second direction is based on the creation of a system of private indicators that comprehensively reflect the innovative development of the object in question (Patriarca, Falegnami, De Nicola, Villani, & Paltrinier, 2019). From our point of view, the first approach is most acceptable, since it allows us to unambiguously assess the level of innovative development.
The implementation of new approaches requires the development of methodological provisions, related to:
- identifying the range of areas that must be considered when assessing the innovative potential of individual industries and enterprises;
- solving the problem of joint assessment of the innovative potential of the identified areas for specific enterprises;
- establishing as a guideline an enough level of innovative potential in the industry.
Purpose of the Study
In this regard, the aim of the study is to develop guidelines for the integrated assessment of the innovative potential of specific enterprises in the oil and gas industry. As an object of study, oil and gas industry enterprises were selected as the most representative for Russian industry.
In order to improve methods for assessing the innovative potential of enterprises, it is proposed to use systemic and synergetic approaches. This will allow to form a special methodological toolkit and comprehensively assess the innovative development potential of industrial enterprises.
- indicators of the development of financial and economic potential: the coefficient of financial independence (autonomy, the ratio of borrowed and own funds, maneuverability), solvency ratios (absolute liquidity, coverage, total liquidity), estimates of working capital (asset turnover); short-term debt ratio;
- indicators of the availability of production and technological potential: indicators for assessing fixed assets (capital intensity, capital productivity, capital ratio, fixed assets movement ratios, fixed assets depreciation rate);
- indicators of the development of scientific and technological potential: the costs of scientific and technical development, the share of the costs of scientific and technical development to total costs, the high technology output;
- indicators of market development: profitability, profit and costs per 1 ruble of sales;
- performance evaluation indicators: profitability: assets, current assets, investments, equity, products, production assets; asset turnover, labor productivity.
For comparability of indicators included in the classification groups, it is proposed to use their average values, determined by the formula:
Where – estimated indicator;
– average value of an indicator;
– indicator of the studied object.
The coefficient k has a value from zero to one. Value The coefficient k has a value from zero to one. Value k = 0,5 characterizes the average level or absence of changes, i.e. F = f. Value k > 0,5 speaks about the positive dynamics of the innovation process, and the importance k < 0,5, on the contrary, about the negative. Limitations of the use of the coefficient are represented by negative values of indicators and f. In such a situation, the study of private indicators is carried out separately in comparison with normative values. In the case when In such a situation, the study of private indicators is carried out separately in comparison with normative values. In the case when , but negatively, we assign the value k to its minimum value, namely 0. Thus, according to the results of the transition from relative to absolute indicators, we obtain a new system of values comparable to each other.
The second stage in the development of an integrated indicator for assessing the innovative development of an enterprise is the determination of the function of the dependence of indicators for each of the components of innovative potential considering its rating:
where - the value of the j-th indicator for each of the components of the i-th classification component of the assessment of innovative development;
rj – rating position of the j-th quotient;
т - the number of indicators in the classification group of innovative development assessment.
The final integral indicator of assessing the innovative potential of an enterprise is defined as the sum of the innovative potentials of all its components
where R - the rating number of the i-th indicator of the assessment of innovative opportunities.
Further, according to the proposed methodology, according to formula 2, an integral indicator was determined for assessing the innovative potential of the enterprise-object of study. The resulting total values of the integral indicator and its deviations from the permissible and possible values for the groups of indicators are presented in table
The obtained indicator of innovative potential for the three considered on average was equal to 1,56. This indicator has a relatively stable value and a slight upward trend. However, the indicator of innovative opportunities is much lower than the possible value. In the analysis of industry average values of the enterprise, the research object has an insufficient level of innovative development, but the research object has a stable market position, which follows from the analysis of assessment indicators.
In the work, the main results of the analysis of modern approaches to assessing the innovative activity of an enterprise were presented and a methodology for the integrated assessment of the innovative potential of an enterprise with certain industry average assessment indicators was proposed. Testing the methodology made it possible to draw a conclusion about the real potential development of the enterprise of the research object within the framework of its industry. The advantage of integrated assessment was the objective determination of the level of innovative development of a fairly sustainable enterprise. Thus, the integral indicator makes it possible to determine the degree of innovative development and to rank enterprises within one industry.
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09 March 2020
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Business, business ethics, social responsibility, innovation, ethical issues, scientific developments, technological developments
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Eliseeva*, E., Kostygova, L., & Danilova, O. (2020). Integral Assessment Of Innovative Cooperation Of An Industrial Enterprise. In S. I. Ashmarina, & V. V. Mantulenko (Eds.), Global Challenges and Prospects of the Modern Economic Development, vol 79. European Proceedings of Social and Behavioural Sciences (pp. 935-941). European Publisher. https://doi.org/10.15405/epsbs.2020.03.135