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Entrepreneurial Activity In The Pharmaceutical Industry Under Digital Economy Conditions

Table 1:

Production stage Digitalization direction
Development The usage of innovative equipment in the development of drugs, the application of systems for the development of databases.
Production The usage of digital control systems over the movement of manufactured products within the enterprise, as well as systems for monitoring breakdowns and equipment downtime.
Packaging Automation of packaging processes aimed at speeding up and reducing costs.
Marketing The usage of Internet resources and social networks to promote medicines and pharmacies of specific manufacturers and networks.
Distribution The usage of digital systems for forecasting and analytics of sales volumes, application of electronic systems for accounting the performance of enterprises of the same network.
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