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Management-Marketing In The Project Management Of Economic Entities Of Russia

Table 2:

Model Key point Goods or services ManagementMarketing Comment
1. Focus on production There are production opportunities Making products Advertising, promotion,sale Works well in the planned economy
2. Focusing on sales There are production opportunities Making products Aggressive sales efforts. A typical marketing management model that does not guarantee a successful company development
3. Market orientation Customer needs and production capabilities Making products Customer needs research and analysis The best chances for survival, development, earning profits
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