| The objectives of the assortment policy of retail based on a customer-oriented approach |
Creating a comfortable consumer environment in the regional consumer market |
| Definition of criteria for a rational assortment (depth, stability, novelty) |
The most complete satisfaction of the truly substantiated needs of different segments of consumers |
| Ensuring the physical accessibility of food for the population of the region, including in sparsely populated and remote areas |
Distribution system development in the region |
| Focus on product quality |
Ensuring access to safe, quality food and non-food products for consumers |
| Orientation to assortment characteristics of goods |
Ensuring accessibility for consumers of food and non-food products in the required assortment |
| Orientation to the quantitative characteristics of goods |
Providing consumers with food and non-food products in the required quantity |
| Orientation to the cost characteristics of goods |
Price competition, ensuring affordable prices |
| Assortment update |
Meeting new needs with new products |
| Assortment sustainability |
Satisfaction of demand for the same goods (if there is a steady demand for them, most often these are goods of group A) |
| Presence in the assortment of goods of local manufacturers |
Interaction with regional manufacturers |
| The presence in the assortment of goods of their own brand |
The original range of retail, reasonable prices |
| Customer oriented assortment strategy |
Improving the quality of life of the population in the region |
