| Principal stages of the IVCICC |
Information systems |
Approaches and general scientific methods of information collection and processing |
Cross-channels target references |
| Stage 1 |
ERP systems |
Retrograde analysis and collection of analytics with accounts for Plan/Actual approach |
Formation of retrograde data for previously used client interaction cross-channels |
| Stage 2 |
CPM systemsBI systemsRetrograde data-based statistic modeling systems (e.t., ISU system)Financial monitoring system (e.g., COMITA) |
Method of rating evaluation with accounts for scenario modeling approachCRISP-DM method to identify business target of the client's profile |
Modeling the results of interaction between several factors and their join influence on the resultAnalysis of retrograde data with considerations for deviations from the set business goal |
| Stage 3 |
Machine learning systemsBI systems |
Predictive analytics method for forecasting |
Forecasting the principles for involving new clients on the bases of multi-channel interaction |
| Stage 4 |
CRM systems |
Optimization method with probabilistic parameters of the cross-channel |
Creating multi-offer within the framework of cross-channel concept implementation |
