Variable |
Direct effect |
Indirect effect |
The size of organization |
Perceived usefulness -0.021 |
Adoption (0.302)*(-0.021)=-0.0063 |
The size of organization |
Perceived ease of use-0.013 |
Adoption (0.327)*(-0.013)=-0.0042 |
CRM knowledge |
Perceived usefulness -0.013 |
Adoption (0.302)*(-0.013)=-0.0039 |
CRM knowledge |
Perceived ease of use0.243 |
Adoption (0.327)*( 0.243)= 0.079 |
Innovation |
Perceived ease of use0.101 |
Adoption (0.302)*( 0.101)= 0.0305 |
Innovation |
Perceived ease of use0.091 |
Adoption (0.327)*( 0.091)= 0.029 |
Perceived ease of use |
Perceived usefulness 0.422 |
|
Perceived usefulness |
System adoption 0.302 |
|
Perceived ease of use |
System adoption 0.327 |
|