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Role of Narratives in Financial Decision Making from Perspective of Emotional Finance

Table 1:

Definition Author
Risk equals the expected loss (Willis, 2007)
Risk equals the expected disadvantage (Campbell, 2005)
Risk is the probability of an unfavorable result (Graham and Weiner, 1995)
Risk is the probability of unfavorable effects, and a measure of its severity (Lowrance, 1976)
Risk is the combination of an event and its consequences (ISO, 2002)
Risk equals a two-dimensional combination of events / consequences and related uncertainties (Aven, 2007)
Risk denotes the uncertainty of results, actions and events (Cabinet Office, 2002)
Risk is an uncertain outcome of an event or an activity related to something valued by humans (IRGC, 2005)
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