| Tactics |
Criteria |
| Subjective style |
Discussing matters only from one’s own point of view, the account being coloured by one’s opinions and/or one-sided arguments in one’s favour |
| Positive style |
Overly emphasizing favourable aspects over unfavourable aspects, thus giving an unbalanced account of events |
| Vague style |
Giving unspecific information that gives no clear account of events |
| Emotional style |
Making the text personal and feeling-evoking |
| Objective style |
Points be awarded for meeting any of the following criteria:Discussing matter with opinions gathered from few parties with different interest and/or publication made by reliable body.Report unfavourable information without window dressing.Factual information is given clearly with relevant supporting evidence, including quantitative data. |
