Hypothesis |
Path |
Beta |
T-Values |
P Values |
Decision |
H1a |
Functionality -> Loyalty |
0.040 |
0.701 |
0.242 |
Not Supported |
H1b |
Social -> Loyalty |
0.015 |
0.303 |
0.381 |
Not Supported |
H1c |
Monetary -> Loyalty |
0.047 |
1.222 |
0.111 |
Not Supported |
H1d |
Trustworthiness -> Loyalty |
0.075 |
0.810 |
0.209 |
Not Supported |
H1e |
Perceived Service Quality -> Loyalty |
0.061 |
0.648 |
0.259 |
Not Supported |
H2a |
Functionality -> Satisfaction |
0.252 |
6.154 |
0.000 |
Supported |
H2b |
Social -> Satisfaction |
0.068 |
1.961 |
0.026 |
Supported |
H2c |
Monetary -> Satisfaction |
0.114 |
3.834 |
0.000 |
Supported |
H2d |
Trustworthiness -> Satisfaction |
0.250 |
4.216 |
0.000 |
Supported |
H2e |
Perceived Service Quality -> Satisfaction |
0.353 |
5.228 |
0.000 |
Supported |
H3 |
Satisfaction -> Loyalty |
0.639 |
6.747 |
0.000 |
Supported |
H4a |
Functionality -> Satisfaction -> Loyalty |
0.161 |
4.632 |
0.000 |
Supported |
H4b |
Social -> Satisfaction -> Loyalty |
0.044 |
1.969 |
0.025 |
Supported |
H4c |
Monetary -> Satisfaction -> Loyalty |
0.073 |
3.070 |
0.001 |
Supported |
H4d |
Trustworthiness -> Satisfaction -> Loyalty |
0.159 |
3.561 |
0.000 |
Supported |
H4e |
Perceived Service Quality -> Satisfaction -> Loyalty |
0.226 |
3.990 |
0.000 |
Supported |