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Understanding User Experience, Satisfaction, and Loyalty of Telecommunication Service Providers in Indonesia

Table 5:

Hypothesis Path Beta T-Values P Values Decision
H1a Functionality -> Loyalty 0.040 0.701 0.242 Not Supported
H1b Social -> Loyalty 0.015 0.303 0.381 Not Supported
H1c Monetary -> Loyalty 0.047 1.222 0.111 Not Supported
H1d Trustworthiness -> Loyalty 0.075 0.810 0.209 Not Supported
H1e Perceived Service Quality -> Loyalty 0.061 0.648 0.259 Not Supported
H2a Functionality -> Satisfaction 0.252 6.154 0.000 Supported
H2b Social -> Satisfaction 0.068 1.961 0.026 Supported
H2c Monetary -> Satisfaction 0.114 3.834 0.000 Supported
H2d Trustworthiness -> Satisfaction 0.250 4.216 0.000 Supported
H2e Perceived Service Quality -> Satisfaction 0.353 5.228 0.000 Supported
H3 Satisfaction -> Loyalty 0.639 6.747 0.000 Supported
H4a Functionality -> Satisfaction -> Loyalty 0.161 4.632 0.000 Supported
H4b Social -> Satisfaction -> Loyalty 0.044 1.969 0.025 Supported
H4c Monetary -> Satisfaction -> Loyalty 0.073 3.070 0.001 Supported
H4d Trustworthiness -> Satisfaction -> Loyalty 0.159 3.561 0.000 Supported
H4e Perceived Service Quality -> Satisfaction -> Loyalty 0.226 3.990 0.000 Supported
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