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The Factors Influencing Consumers’ Willingness To Boycott Among Malaysıan Muslim Youth

Table 2:

Hypothesized relationships Estimate T-value Result
H1 SII>>>>>>>>>>>ANI .556 5.405*** Supported
H2 SII>>>>>>>>>>>PEG .761 5.512*** Supported
H3 SII>>>>>>>>>>>WB .268 2.200* Supported
H4 ANI>>>>>>>>>>WB .353 4.904*** Supported
H5 PEG>>>>>>>>>>WB .146 2.734** Supported
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