|Susceptibility to interpersonal influence
||SII3. It is important that others like the products and brands I buy.
|SII11. Because other people can see me eating at fast food restaurants, I often eat at the fast food restaurant they expect me to eat in.
|SII12. I achieve a sense of belonging by eating at the same fast food restaurant where others eat.
||SII4. To make sure I buy the right product or brand, I often observe what others are buying and using.
|SII7. If I have little experience with a product, I often ask my friends about the product.
|SII8. When buying fast food, I generally purchase those brands I think others will approve of.
|AN5. USA is not a reliable trading partner.
|AN6. USA wants to gain economic power over Malaysia.
|AN7. USA is taking advantage of Malaysia.
|AN8. USA has too much influence on the Malaysian economy.
|AN9. The Americans are doing unfair business in Malaysia.
|PEG1. I believe that McDonalds’, Starbucks and other USA companies’ actions in supporting Israel is very wrong.
|PEG2. MacDonald’s, Starbucks and other USA companies’ action in supporting Israel is inexcusable.
|PEG3. It is not acceptable for McDonalds’, Starbucks and other USA companies’ to financially support Israel.
|PEG4. I am more than angry about McDonalds’, Starbucks and other USA companies’ actions in supporting Israel.
|Consumer Willingness to boycott
|WB1. I would feel guilty if I bought food from USA fast food chain.
|WB2. I would never buy food from USA fast food chain.
|WB3. Whenever possible, I avoid buying food from USA fast food chain.
|WB5. I do not like the idea of consuming food from USA fast food chain.