| Competition approach |
For all groups |
Company age |
| Less than 1 year |
1-5 years |
More than 5 years |
| (1) Price reduction |
0.2 |
-1.6 |
-0.1 |
1.1 |
| (2) Increasing diversity |
3.7 |
3.7 |
5.1 |
2.9 |
| (3) Improving quality |
2.4 |
-0.5 |
2.9 |
3.3 |
| (4) Cutting production costs |
0.1 |
-0.5 |
1.2 |
-0.2 |
| (5) Engineering and manufacturing innovations |
1.2 |
1.4 |
1.5 |
1.0 |
| (6) New products |
2.7 |
-1.0 |
4.7 |
3.0 |
| (7) Marketing innovations |
2.9 |
3.6 |
3.9 |
2.0 |
| (8) Segmentation |
2.9 |
4.5 |
3.9 |
1.5 |
| (9) New geographical markets |
1.5 |
0.1 |
3.4 |
0.9 |
| (10) Leaving the market |
-2.3 |
1.0 |
-4.4 |
-2.4 |
