Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions
Table 6:
|
UnStd. Coefficients |
Std. Coefficients |
T |
Sig. |
FR Square |
| Model (Hypothesis) |
|
B |
Beta |
| Model 1(H1) |
(Constant) |
1,926 |
|
7,072 |
0,000 |
F= 76,417R2=0,238 |
|
Brand Performance |
0,530 |
0,491* |
8,742 |
0,000 |
| Model 2 (H1a) |
(Constant) |
2,246 |
|
8,033 |
0,000 |
F= 61,226R2= 0,450 |
|
Brand Performance |
0,487 |
0,450* |
7,825 |
0,000 |
| Model 3 (H1b) |
(Constant) |
1,501 |
|
4,229 |
0,000 |
F= 55,302R2= 0,187 |
|
Brand Performance |
0,587 |
0,432* |
7,437 |
0,000 |
| Model 4 (H2) |
(Constant) |
2,332 |
|
10,873 |
0,000 |
F= 85,236R2= 0,261 |
|
Market Performance |
0,456 |
0,511* |
9,232 |
0,000 |
| Model 5 (H2a) |
(Constant) |
2,854 |
|
12,505 |
0,000 |
F= 47,996R2= 0,166 |
|
Market Performance |
0,364 |
0,408* |
6,928 |
0,000 |
| Model 6 (H2b) |
(Constant) |
1,636 |
|
6,077 |
0,000 |
F= 87,061R2=0,262 |
|
Market Performance |
0,579 |
0,515* |
9,331 |
0,000 |
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