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Effect Of Brand And Market Performance On Competitiveness In Mergers And Acquisitions

Table 4:

Scale Item Mean sd α
Brand Performance BP1 Our firm has developed the desired brand image in the market. 4,43 0,691 0,894
BP2 Our firm has built a strong brand awareness in the target market. 4,41 0,689
BP3 Our firm has built a solid reputation. 4,56 0,616
BP4 Our brand image makes it easy for us to offer new products on the market. 4,46 0,717
BP5 Our brand image helps us to acquire new customers. 4,51 0,652
BP6 Our firm is very satisfied with our brand marketing. 4,47 0,657
BP7 Our firm has built strong customer brand loyalty. 4,53 0,682
BP8 Our promotional activities create the desired brand image on the market. 4,35 0,764
Market Performance MP1 Our market share is high compared to the sector average. 4,25 0,841 0,883
MP2 Our sales volume is higher compared to the sector average. 4,30 0,837
MP3 Our sales revenues are higher compared to the sector average. 4,27 0,828
MP4 Our firm is able to acquire new customer or market share compared to the sector average. 4,28 0,736
MP5 Our sales to our new customers are increasing compared to the sector average. 4,26 0,794
MP6 Our firm is successful in meeting new customer expectations compared to the sector average. 4,41 0,694
Competitiveness COM1 Conformance quality 4,45 0,675 0,925
COM2 Product durability 4,38 0,708
COM3 Product reliability 4,51 0,670
COM4 Performance quality 4,48 0,706
COM5 Being able to provide fast-response deliveries from order to end customer 4,44 0,716
COM6 Order fulfilment lead time 4,39 0,760
COM7 Delivery lead time 4,40 0,717
COM8 Capability to adjust or modify the operational processes to speedily accommodate changes 4,28 0,770
COM9 Ability to rapidly change production volumes 4,16 0,850
COM10 Manufacture broad product mix within same facilities 4,17 0,896
COM11 Ability to rapidly modify methods for materials 4,17 0,820
COM12 Ability to rapidly modify methods for components 4,14 0,839
COM13 Offering lower-priced products 4,04 9,24
COM14 Manufacturing similar products at a lower cost than our competitors 4,06 0,916
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