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Feeling Insider And Performing Better: The Importance Of Employer Brand

Table 1:

Factors Loadings Eigenvalue %of Variance Cronbach's α
DEVELOPMENT VALUE 10,722 23,057 ,912
The organization produces innovative products and services ,763
Working in an exciting environment ,757
Recognition/appreciation from management ,746
Gaining career-enhancing experience ,660
Opportunity to teach others what you have learned ,635
Job security within the organization ,616
Feeling good about yourself as a result of working for a particular organization ,602
Good promotion opportunities within the organization ,584
Hands-on inter-departmental experience ,579
SOCIAL VALUE 1,742 19,254 ,903
Happy work environment ,824
Having a good relationship with your colleagues ,789
A fun working environment ,770
Supportive and encouraging colleagues ,745
Having a good relationship with your superiors ,721
Feeling good about yourself as a result of working for a particular organization ,532
INTEREST VALUE 1,280 15,189 ,856
The organization produces innovative products and services ,796
Innovative employer - novel work practices/forward-thinking ,779
The organization produces high-quality products and services ,699
The organization is customer-orientated ,574
The organization both values and makes use of your creativity ,528
ECONOMIC VALUE 1,010 9,562 ,858
An attractive overall compensation package ,799
An above average basic salary ,790
PERCEIVED INSIDER STATUS 4,860 80,997 ,953
I feel I am an ‘insider’ in my work organization ,938
My work organization makes me believe that I am included in it ,927
I don’t feel included in this organization (R) ,906
My work organization makes me frequently feel ‘left-out’ (R) ,903
I feel like I am an ‘outsider’ at this organization (R) ,873
I feel very much a part of my work organization ,851
PERFORMANCE 2,912 72,789 ,874
I meet or exceed my goals ,873
I make sure that products meet or exceed quality standards ,859
I respond quickly when problems come up ,850
I complete my tasks on time ,830
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