The Consumers Functional Food Trend: Market Orientation, Market Opportunities
Table 7:
Gender | N | Mean | Std. Deviation | t | p | |
Motivators to consumers’ healty lifestyle | Male | 234 | 1,354 | 0,640 | -2,243 | 0,025 |
Female | 377 | 1,477 | 0,684 | |||
Barriers to consumers’ healty lifestyle | Male | 234 | 1,910 | 0,924 | ,476 | 0,635 |
Female | 377 | 1,672 | 0,964 | |||
Attitude towards necessity of functional food products | Male | 234 | 3,162 | 1,296 | -3,328 | 0,001 |
Female | 377 | 3,506 | 1,151 | |||
Willingness to consume functional foods | Male | 234 | 3,315 | 0,450 | -1,509 | 0,002 |
Female | 377 | 3,875 | 0,493 |