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The Consumers Functional Food Trend: Market Orientation, Market Opportunities

Table 5:

Judgments Does not matter Not matter No idea Important very important Mean𝝈
n % n % n % n % n %
It helps digestion 19 3,1 33 5,4 60 9,8 293 48,0 206 33,7 4,03
Cholesterol regulation 17 2,8 25 4,1 73 11,9 290 47,5 206 33,7 4,05
Healthy bone tissue creation/reduce the risk of osteoporosis 16 2,6 18 2,9 70 11,5 275 45,0 232 38,0 4,12
Strengthen the immune system 12 2,0 21 3,4 66 10,8 258 42,2 254 41,6 4,18
Reducing the risk of cancer 14 2,3 16 2,6 73 11,9 241 39,4 267 43,7 4,19
To help children's development and growth 12 2.0 26 4,3 67 11,0 259 42,4 247 40,4 4,15
Helping to weaken 53 8,7 63 10,3 89 14,6 235 38,5 171 28,0 3,66
Heart health protection 13 2,1 17 2.8 74 12.1 250 40,9 257 42,1 4,18
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