The Consumers Functional Food Trend: Market Orientation, Market Opportunities
Table 1:
|
N |
% |
Variable |
N |
% |
| Gender |
|
|
Family food spending |
|
|
| Male |
234 |
38,3 |
<750 |
87 |
14,2 |
| Female |
377 |
61,7 |
751-1000 |
193 |
31,6 |
| Age |
|
|
1001-1500 |
149 |
24,4 |
| 16-25 |
142 |
23,2 |
1501-2000 |
97 |
15,9 |
| 26-35 |
211 |
34,6 |
2000> |
85 |
13,9 |
| 36-45 |
127 |
20,8 |
|
|
|
| 46-55 |
80 |
13,1 |
|
|
|
| 55> |
51 |
8,3 |
|
|
|
| Education |
|
|
|
|
|
| Primary school |
88 |
14,4 |
|
|
|
| Secondary School |
49 |
8,0 |
|
|
|
| High school |
141 |
23,1 |
|
|
|
| University |
333 |
54,5 |
|
|
|
| Family income |
|
|
|
|
|
| less than 2000 TL |
184 |
30,1 |
|
|
|
| 2001-3000TL |
207 |
33,9 |
|
|
|
| 3001-5000 |
145 |
23,7 |
|
|
|
| more than 5000TL |
75 |
12,3 |
|
|
|
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