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Examining The Effects Of Dimensions Of Corporate Reputation On Firm Performance

Table 3:

Hypothesis Relationship Path coefficient (β) Results
H1 Emotional appeal → Quantitative performance -.10 Not Supported
H2 Vision and leadership → Quantitative performance .19* Supported
H3 Social responsibility → Quantitative performance .01 Not Supported
H4 Workplace environment → Quantitative performance .22** Supported
H5 Financial performance → Quantitative performance .44** Supported
H6 Product and services→ Quantitative performance .19* Supported
H7 Emotional appeal → Qualititative performance .01 Not Supported
H8 Financial performance → Qualiitative performance .10 Not Supported
H9 Vision and leadership → Qualititative performance .16* Supported
H10 Social responsibility → Qualititative performance .14 Not Supported
H11 Workplace environment → Qualititative performance .25** Supported
H12 Product and services→ Qualititative performance .24** Supported
Fit measures Endogenous construct Final model
R2
Quantitative performance 0,381
Qualitative performance 0,601
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