| Attribute | Indicators | 
 
   
   | Merchandising | stores with preferred branded productsstores with particular productsmixtures of both types of products | 
 
   
   | Comfort/ atmosphere/ ambience | cleanness of shopping centrecleanness facilitiescomfortable and pleasant interior designgood illuminationattractive landscapingcomfort background musicgood ambient odourgood general hygienecomfort temperature control | 
 
   
   | Diversity | variety of restaurant, traditional and western foodvariety stores and fooda large food court | 
 
   
   | Entertainment and services | cinemafun-fair or a bowling alleyfitness centre/ gymnasiumgames centre | 
 
   
   | Facilities | convenient entries and exits of the shopping centrevertical transportation (elevators, escalators)horizontal transportation (lifts)utilities: toilet, prayer room, baby changing room | 
 
   
   | Safety & security | safety facilitiessecurity guard in shopping centre and parking area | 
 
   
   | Luxury/ design style | historical style: shopping centre consist of historical look-alike buildingsmodern style: represents a more present-day and technological characterDisney style: specific theme in a picturesque architecture |