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Community Media To Diffuse Sustainable Energy Products: Perceived Effectivenss

Table 2:

Total respondents (N)= 300 Constructs
Particulars Ability to use sustainable energy products Acceptance of sustainable energy-related contents Commitment and readiness to use sustainable energy products Motivation to use sustainable energy products Unique characteristics of community radio Opportunity to use sustainable energy products
Loadings abl_1 0.804051 acp_1 0.834700 cmr_1 0.815597 mtv_1 0.810906 uc_1 0.848026 opr_1 0.845296
abl_2 0.830361 acp_2 0.838863 cmr_2 0.829066 mtv_2 0.768734 uc_3 0.791486 opr_2 0.862016
abl_3 0.807600 acp_3 0.783416 cmr_3 0.862831 mtv_3 0.835309 uc_4 0.770132 opr_3 0.806612
abl_4 0.777550 acp_4 0.834057 cmr_4 0.809173 mtv_4 0.768833 uc_1 0.829099 opr_4 0.770140
Average variance extracted (AVE) 0.648200 0.677452 0.687947 0.634342 0.656527 0.675334
Composite Reliability 0.880470 0.893558 0.898093 0.873901 0.884190 0.892528
Cronbach’s Alpha 0.818912 0.841120 0.848699 0.807318 0.825279 0.839651
R Square 0.247162 0.242585 0.342216 0.411547 - 0.246285
Constructs to constructs effects/path results
Ability to use sustainable energy products     0.156767 0.267981
Acceptance of sustainable energy-related contents 0.497154   0.300598 Total= 0.513849 (.267 +.276);Direct= 0.243
Commitment and readiness to use sustainable energy products        
Motivation to use sustainable energy products     0.584992  
Opportunity to use sustainable energy products    0.496271 0.161951 0.276842 0.244428
Unique characteristics of community radio 0.244863 0.492529 0.148053 0.253086
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