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Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Table 2:

WhatsApp WeChat Line
Main Features Service for personal information and group information in easy manner.Store a lot of the messages. Make calls directly. Messages are encrypted. Contacts are synced automatically from the phone's address. Public services, finding new friends by shaking, setting the group of friends. Communicate with groups of up to 500 people, such as email, text, social media, adding public accounts. Entertainment functions, including gaming, shopping, songs, photos, electronic payment. Send free messages, including voice, video calls.Store many messages and media to easily share later with friends. 200 people in group calls. Add official accounts, news sites streaming services Pay online.
Achievements Founded in 2009 in USA. On February, 2016, users broke through 1 billion.Revenue was $10 million. Began in China in October 2010.Active account number: 720 million, on March 31th, 2016.In the first quarter 2016, revenue was $4.952 billion Launched in Japan in 2011.In June 2016, active users up to 220 million.In the first half year, the revenue was $643 million
Marketing strategies Services: multimedia messaging services, share addresses, exchange contact information. It can broadcast to multiple contacts and multimedia for information. Multifunctions: video, picture and text, as well as through the sharing; the location-based social plug-in. The cross-operating system platform quickly sends free voice messages over the network. Functions: free calls, better express mood maps. The picture stored in the phone. So users freely send messages, pictures in the group chat.
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