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Comparison Of Marketing Strategies Of Mainstream Mobile Social-Networking Applications

Table 1:

Name Development Schievement Marketing Strategies
MSN Messenger In March 1996, users exceeded 1 million. In July 2003, users reached 350 million people. In October 2014, it was replaced by Skype. Instant messaging, chat with MSN users through many ways, conferencing and other real-time communication.
Face Book In May 2012, with about 900 million subscribers. In August 2015, single-day users exceeded 1 billion. Functional services: wall programs, poke the program, gifts, virtual activities, upload, live channel questioning features, hot topics, advertising services. Development of "linked map" function.
Sina Blog In December 2012, the number of users was more than 500 million, leading China's largest social circle. In March 2014, landing Nasdaq. In April 2015, becoming the leader in the stock market. Anywhere, anytime, you can share anything with friends; Specific functions: publishing, forwarding, attention, comments, private letter.
QQ In August 2003, the "QQ game" once again led the internet entertainment. So the user registration was more than 200 million. In February 2005, the online population reached a 100-fold increase in just four years. In 2012, while the number of online users exceeded 170 million. Support online chat, point to point resume file, share files, remote control, mailbox, transfer offline files, and communicate. It is the most popular Instant Messaging (IM) software in China.
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