The Review Of Disintermediation Strategies In Two Sided Marketplace
Table 1:
| Reason | Percent |
| Saves time/ Convenience | 78% |
| Better prices | 51% |
| More selection | 43% |
| Easier shipping | 40% |
| Ability to find a more personalized gift | 28% |
| More information available about the products | 20% |
| Other | 8% |