Reflection of Customer-Brand Engagement on Purchase Intention in Social Media
Table 4:
| Hypothesis | β Path coefficients | T-statistics | Support |
| H1 (+) CBE→IM | .467 | 7.426 | Yes |
| H3 (+) IM→PI | .100 | 1.961 | Yes |
| H4 (+) CBE→PI | .696 | 11.952 | Yes |
| R2 (IM) = .218, R2 (PI) = .560, Q2 (IM) = .118, Q2 (PI) = .375 | |||
| ⁎⁎⁎p < 0.001, ⁎p < 0.05 (based on t(999), tail test). | |||