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Reflection of Customer-Brand Engagement on Purchase Intention in Social Media

Table 3:

Fornell–Larcker Model (n = 297)
CBE IM PI
Customer-Brand engagement (CBE) .764
Information motivation (IM) .467 .821
Purchase intention (PI) .742 .428 .829
The diagonal elements (bold) are the square roots of the AVEs; off-diagonal elements are the correlations between constructs.
Model (n = 297)
CBE IM PI
Customer-Brand engagement (CBE) n.a.
Information motivation (IM) .557
Purchase intention (PI) .819 .508  
CBE: customer-brand engagement; IM: information motivation; PI: purchase intention., n.a.: non-available
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