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Reflection of Customer-Brand Engagement on Purchase Intention in Social Media

Table 2:

Construct Model (n = 297)
Loadings Composite reliability (CR) Average variance extracted (AVE)
CBE-Customer-Brand engagement .89 .58
CBE1 .709
CBE2 .702
CBE3 .808
CBE4 .766
CBE5 .796
CBE6 .844
IM-Information motivation .86 .67
IM1 .847
IM2 .839
IM3 .775
PI-Purchasel intention (Endogenous constructst) .94 .68
PI1 .837
PI2 .852
PI3 .761
PI4 .893
PI5 .842
PI6 .831
PI7 .782      
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