Reflection of Customer-Brand Engagement on Purchase Intention in Social Media
Table 1:
Construct | Number of Items | α | M | SD | Correlations | ||
1 | 2 | 3 | |||||
1.Customer-Brand engagement (CBE) | 6 | .86 | 3,94 | 1.12 | .764 | ||
2. Information motivation (IM) | 3 | .76 | 3.80 | 1.29 | .467** | .821 | |
4. Purchase intention (PI) | 7 | .92 | 3.19 | 1.22 | .742** | .418** | .829 |
** Correlation is significant at the .01 level (2-tailed) | |||||||
Notes: α= cronbach alpha, M = mean, SD = standart deviation |