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Reflection of Customer-Brand Engagement on Purchase Intention in Social Media

Table 1:

Construct Number of Items α M SD Correlations  
1 2 3
1.Customer-Brand engagement (CBE) 6 .86 3,94 1.12  .764
2. Information motivation (IM) 3 .76 3.80 1.29 .467** .821
4. Purchase intention (PI) 7 .92 3.19 1.22 .742** .418** .829
** Correlation is significant at the .01 level (2-tailed)
Notes: α= cronbach alpha, M = mean, SD = standart deviation
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