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Shopper Centric Category Management in Convenience Stores: a Qualitative Study

Table 5:

Categories Subcategories Relations
Indirect cues Some studies of shopper analysisStore layoutCategory role indirectly related to shopper missions Trends in convenience store managementShopping missions
Direct cues- Shopping missions Designation used (missions)Shopping missions detected: only fuel supply, with high stress levelfuel supply in normal mode, without predetermined other shopping needs fuel supply in normal mode or no fuel supply, with predetermined shopping needs (related to the categories role) Category roleTrends in convenience store management
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