Series: European Proceedings of Social and Behavioural Sciences
Business & Economics - BE-ci 2016
Proceedings of the 3rd International Conference on Business & Economics (BE-ci 2016), 21-23 September, 2016, Universiti Teknologi MARA Selangor Malaysia
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About the Proceeding
The volume contains selected, peer-reviewed papers from the 3rd International Conference on Business & Economics (BE-ci 2016), 21-23 September, 2016, Universiti Teknologi MARA Selangor Malaysia.
Keywords
Business
management
behavioural management
macroeconomics
behavioural science
behavioural sales
behavioural marketing