| Authors |
Definition |
| Nielsen (1993) |
Process that involves managing product categories as business units and adapting them according to consumer preferences (at the store) |
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| Blattberg & Fox (1995) |
The process of retailers and/or manufacturers to manage categories as strategic business units, yielding better business results business by focusing attention on providing value to the consumer. More specifically to a retailer, it means determining prices, merchandising, promotions and product mix based on the category goals, competitive environment and consumer behaviour. |
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| Joseph (1996) |
Method by which the supplier and retailer combine efforts to manage the categories of products they have in common, on a store to basis. |
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| Dussart (1998) |
It is the retail marketing, designed as part of a partnership between producer and retailer.Applies to a product category, its internal dynamics and potential developments. The ultimate goal is to generate additional sales and reduce costs especially for the retailer, but also can provide benefits to the producer. |
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| Bandyopadhyay, Rominger & Basaviah (2009) |
The process of managing merchandise categories as strategic business units in a store, adapting the category by store location and region in order to produce increases in sales and profits, as well as providing better value to consumers.It is a process that currently involves assignment of Captain paper Category to a supplier. |
