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Do Brands "JUST DO IT"? Studying the Effectiveness of B2C Slogans

Table 6:

Product Category Subset for alpha=0.05
1 2 3 4 5
Water ,0064
Soft-drink coke ,0096
Ice cream ,0321 ,0321
Soft-drink juice ,0929 ,0929
Beer ,1122 ,1122
Retailing ,1538 ,1538
Personal care ,1763
Sports apparel ,3141
Telecoms ,3162
sig. ,962 ,121 ,121 ,083 1,000
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