|
Brand |
Spontaneous Recall (%) |
Assisted Recognition (%) |
| Product Category |
incorrect a) |
incorrect b) |
incorrect c) |
does not know |
incorrect |
| Retail stores |
Continente |
0% |
8% |
17% |
50% |
15% |
| Auchan/Jumbo |
0% |
0% |
5% |
87% |
26% |
| Pingo Doce |
32% |
3% |
9% |
16% |
45% |
| Lidl |
0% |
1% |
10% |
72% |
20% |
| Retail Stores industry mean |
8% |
3% |
10% |
56% |
26% |
| Soft drink – Cokes |
Coke |
0% |
9% |
5% |
80% |
70% |
| Pepsi |
0% |
2% |
1% |
97% |
40% |
| Soft.D.Coke industry mean |
0% |
6% |
3% |
89% |
55% |
| Soft drink – Juices |
Compal |
0% |
5% |
17% |
72% |
74% |
| Sumol |
0% |
1% |
3% |
71% |
29% |
| Soft D.Juices industry mean |
0% |
3% |
10% |
72% |
51% |
| Water |
Luso |
0% |
8% |
6% |
86% |
90% |
| Vitalis |
0% |
0% |
4% |
95% |
34% |
| Water industry mean |
0% |
4% |
5% |
91% |
62% |
| Sports apparel |
Nike |
0% |
0% |
5% |
33% |
6% |
| Adidas |
0% |
8% |
6% |
86% |
85% |
| Sports. Appar. industry mean |
0% |
4% |
6% |
60% |
45% |
| Telecoms(mobiles) |
Tmn |
0% |
4% |
2% |
29% |
6% |
| Vodafone |
0% |
15% |
2% |
67% |
23% |
| Optimus |
0% |
7% |
1% |
76% |
29% |
| Telecoms industry mean |
0% |
9% |
2% |
57% |
19% |
| Beer |
Sagres |
0% |
1% |
10% |
85% |
37% |
| Super-Bock |
0% |
3% |
0% |
80% |
3% |
| Beer industry mean |
0% |
2% |
5% |
83% |
20% |
| Personal care |
Gillette |
0% |
0% |
3% |
92% |
74% |
| L’Óreal |
1% |
0% |
3% |
59% |
8% |
| Persolan Care industry mean |
1% |
0% |
3% |
76% |
41% |
| Ice-cream |
Olá |
0% |
1% |
3% |
90% |
53% |
| Nestlé |
0% |
0% |
0% |
99% |
35% |
| Ice-cream industry mean |
0% |
1% |
2% |
95% |
44% |
| Total Mean |
2% |
3% |
5% |
72% |
38% |
