|
Brand |
Spontaneous Recall (%) |
Assisted Recognition (%) |
| Product Category |
i) totally correct |
ii) partially correct |
correct |
| Retail stores |
Continente |
4% |
21% |
85% |
| Auchan/Jumbo |
8% |
0% |
74% |
| Pingo Doce |
37% |
3% |
55% |
| Lidl |
13% |
5% |
80% |
| Retail Stores industry mean |
16% |
7% |
74% |
| Soft drink – Cokes |
Coke |
2% |
4% |
30% |
| Pepsi |
0% |
0% |
60% |
| Soft.D.Coke industry mean |
1% |
2% |
45% |
| Soft drink – Juices |
Compal |
1% |
6% |
26% |
| Sumol |
18% |
7% |
71% |
| Soft D.Juices industry mean |
10% |
7% |
49% |
| Water |
Luso |
0% |
0% |
10% |
| Vitalis |
1% |
0% |
66% |
| Water industry mean |
1% |
0% |
38% |
| Sports apparel |
Nike |
61% |
1% |
94% |
| Adidas |
0% |
0% |
15% |
| Sports. Appar. industry mean |
31% |
1% |
55% |
| Telecoms(mobiles) |
Tmn |
65% |
0% |
94% |
| Vodafone |
15% |
1% |
77% |
| Optimus |
15% |
1% |
71% |
| Telecoms industry mean |
32% |
1% |
81% |
| Beer |
Sagres |
5% |
0% |
63% |
| Super-Bock |
18% |
0% |
97% |
| Beer industry mean |
12% |
0% |
80% |
| Personal care |
Gillette |
5% |
1% |
26% |
| L’Óreal |
31% |
6% |
92% |
| Persolan Care industry mean |
18% |
4% |
59% |
| Ice-cream |
Olá |
6% |
0% |
47% |
| Nestlé |
1% |
0% |
65% |
| Ice-cream industry mean |
4% |
0% |
56% |
| Total Mean |
15% |
3% |
62% |
