Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising
Table 4:
| Personalization | Attitudes | ||
| Personalization | Pearson Correlation | 1 | .627** |
| Sig. (2-tailed) | .000 | ||
| N | 300 | 300 | |
| Attitudes | Pearson Correlation | .627** | 1 |
| Sig. (2-tailed) | .000 | ||
| N | 300 | 300 | |