Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising
Table 2:
| Entertainment | Attitudes | ||
| Entertainment | Pearson Correlation | 1 | .605** |
| Sig. (2-tailed) | .000 | ||
| N | 300 | 300 | |
| Attitudes | Pearson Correlation | .605** | 1 |
| Sig. (2-tailed) | .000 | ||
| N | 300 | 300 | |