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Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement

Table 2:

Independent Variable B t-value Significance
Religiosity 0.064 0.646 0.519
Value consciousness 0.350 3.964 0.000
Product involvement 0.127 1.343 0.181
F 6.343
R 2 0.100
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